Vital Questions To Ask To Identify Your Target Market

Marketing is an essential component of any business entity. However, it isn’t like hitting the air. It takes time and planning to bring about positive results for any business. Before one ventures on an advertising campaign in print, on TV, or on the internet, it is important that he lays down the details of his plan. Otherwise, all haphazard marketing plans will likely fall through.

What are some factors to consider in determining your target market? There are quite a number and here are a few.

What are the demographics of your target market?

Before shelling out hefty cash amounts on ads, identify the demographics of your target clientele. Demographics refers to measurable statistics of the market and its subsets. It includes data such as gender, age, race and ethnicity, languages spoken, etc. To which specific section of the population would you like to offer your products and services? Surely, you do not want to create ads that blindly aim at the general public. Such is a senseless waste of precious time and resources.

The Art of Branding Yourself and Your Freelancing Business

The Art of Branding Yourself and Your Freelancing Business

For example if you are selling lingerie you want to exclude people from other demographics like unmarried males and very young girls. If you are marketing vacation trips to exotic Asian destinations, you might want to exclude people with marginal incomes and people with less mobility.

Fortunately, there are a lot of tools out there that can help you trim down your audience to your ideal market. An example is Adwords on Google which allows you to leverage the return of your investment by allowing business proprietors like you to flexibly adjust their ad settings – how it will appear and to whom it will appear.

What is the location of your market?

Proximity or distance is a vital factor in advertising. Where would you like to sell your product? Will you zero in on a local market or will you try to reach a more global one?

With Google Adwords this is quite easy. You can readily set-up a market to a desired radius from your business establishment. You can even add information like your business address and other pertinent contact details that make you more accessible to your clients. Google has also come up with a tool called Google Map which can help your clients pinpoint your exact location.

What is your market’s psychographics?

Psychographics refers to the opinions, interests, attitudes, and lifestyles that heavily impact or influence the purchasing behaviour of your market. For example, the athletic type people who enjoy regularly going to the gym or joining fun runs or other sports events will most like be interested in buying sports gear or health supplements. People who like to attend social gatherings will most likely be interested in buying sophisticated make-up brands and accessories.

Identify your target market

Identify your target market

These are just three but there are certainly more aspects to consider before setting up an ad campaign. Bottom-line is, it is essential to have concrete and well thought-out plans before spending resources on a business move like advertising. If tactfully done, advertising can reap astounding rewards.

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3 Signs You’re Raising a Financial Disaster

If you’re unhappy with your current financial standing, you’ll probably look back to see when and how everything went wrong. As a parent, doing such will not just give you the chance to assess your financial standing and correct mistakes, but it also allows you to realize if you’re raising a child who will be a great saver or a future financial disaster. No parents want their kids to face financial turmoil later on. Although there’s no way to predict the future, it really helps to take note of the signs that tell you that your child will be a financial disaster in the future. Here are 3 signs you shouldn’t ignore:

  1. Your kid loves TV commercials and is easily swayed by what he or she sees.

If your child sees something that looks cool and he or she badly wants to get it, you may be raising an impulse shopper. Impulse shopping may not be that bad. It really depends on how often it’s done.

One way to teach your child how to stay away from impulse shopping is to take him or her with you to the mall. Let your child buy anything they want. As you continue shopping, your child will surely find something that he or she wants. This is the best time to teach your kid. It’s an opportunity for you to guide your child when they decide on what to buy.

Improve your finances. Improve your life.

Improve your finances.
Improve your life.

  1. Your kid doesn’t submit school projects on time and keeps on forgetting about his or herhomework.

It could mean that you’re raising a child who will be most of the time late in paying bills. You can help your kid by providing him or her with a calendar. Talk to your kid about the importance of keeping track of dates and meeting deadlines.

  1. Your child makes a lot of stupid decisions.

This won’t help your kid later on. There’s a chance that your child will even purchase an expensive car through a loan even if he or she can’t really afford it. If you want to help your child, teach them the importance of keeping track of money. Discuss with your child how he or she used the money and whether the money was spent wisely or not. You don’t just educate your child, but it also gives you the chance to know your child’s weaknesses when it comes to managing finances.

Your Child Could Be a Future Financial Disaster

Your Child Could Be a Future Financial Disaster

Remember that you’ve got more experience than your child in terms of managing money. If you don’t want your kid to make huge financial mistakes when he or she gets older, make sure to spend time to talk to your child. Discuss monetary issues openly with your child. Just remember that you shouldn’t go overboard. Don’t force your kid. Give them a little freedom to buy what they want. If you’re too strict, your child may just start buying anything they want and whenever they want once they get the freedom.

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Health Foods That Are Actually Not Healthy

The media is a powerful tool to promote products and services. However, there are many companies who try to make exaggerated commercials just to attract more customers to the product they are selling. They are sometimes deliberately hiding some “truths” for the sake of marketing. This holds true to some of the food products that are sold in the market today. They market it as something that is healthy in the hopes of attracting health-conscious individuals but end up selling unhealthy food. Here are some foods that are being marketed as healthy when they are actually not.

Potato chips

Health experts have noticed that people tend to associate the health content of the food on its main ingredients. If they know that the main ingredient is healthy they’ll immediately think that it is healthy. This is the same for potato chips. Potato is an excellent source of carbohydrates which is the body’s energy resource however when it is processed to form potato chips, people think that it is healthy. Potato chips are considered junk foods and contain too much salt and preservatives that is not actually good for the body especially when consumed frequently.

Fruit juices

Fruit juices are sold as very healthy and as a substitute of softdrinks and alcoholic drinks. This is an attractive offer of course. Customers think that everything associated with fruits are safe. However, fruit juices have been known to raise sugar levels which are not good to those who are having diabetes. Instead of drinking these commercial fruit juices, you can drink for natural juices instead. One can actually drink natural juice which has less preservatives and less sugar content.

8 Delicious Fresh Fruit Juices

8 Delicious Fresh Fruit Juices

Energy drink

Energy drink are said to be composed of natural ingredients that tap on the body’s energy deposit. When they tap your energy resources, you’ll have more energy to perform more tasks for the day. However, because of the active ingredients present you must be careful on what energy drink to drink. Drinking energy drinks can have ill effect on the liver in the long run as it tries to get rid of active ingredients present.

Multigrain bread

There are many companies who claim that their multigrain bread has the same nutritional values as the whole wheat bread but actually it is not. It is composed primarily of white while whole grains from different plants. They intentionally add the grains to give it a rusty look. However, for those that don’t know, white break can cause erratic changes in the sugar level. When a person consumes too much white bread they will experience mood swings and even more weight gain.

Rice free multigrain bread

Rice free multigrain bread

Before eating or drinking food products that you saw in the internet or in your television set, you must dig it up first and research whether it is really healthy or not. There are many false health products out there that are not actually healthy. Even they are not marketed as “healthy”, you should be wary about its actual nutrition value, its freshness and how it was prepared.

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Say Goodbye to Dating Heartbreak

It’s so easy to find yourself broken down and feel like you’re the loneliest person in the entire world – even if truthfully, you are not. When the emotions just start pouring in like a flood, you start to think like it’s the end of the world. A dating heartbreak has been always one of the hardest things to get over with in life. This is most common especially with women because they are emotionally attached to their partner. But as always, just when you think that it’s going to be over for you and your life, there’s always that spark of hope left that you just need to see.

If you think all else fails, there are still steps that you can take in order to finally say goodbye to the pain that seemed endless.

Give Yourself Time

Breaking up is draining. It doesn’t just drain the other person but it also drains you. The time and effort that you’ve spent on trying to work things out even if they seem to not work anymore are the main causes of it. Once you’ve finally decided of ending your relationship, take it as a chance to give yourself some “me” time. If you said no to a lot of things that you liked doing before just to be able to spend time with your partner, it’s time to pamper yourself to the maximum level and embrace yourself whole like never before.

Say goodbye to date breaking heart

Say goodbye to date breaking heart

Get Rid of the Junk

Whatever is no longer of any good use to you is considered a junk and every type of junk should be gotten rid of. Try to look for every bit of thing that you’ve spared a space in your room for reminiscing and take them all down. Leave nothing that will remind you of your relationship with your partner no matter how valuable that thing may be for you. It’s not an option, it is a must.

Embrace the New World

Whenever we find our way out of the tunnel of the darkest and saddest moments, it often feels like we are welcoming ourselves to a brand new world. This is very true when you are finally over your on and off relationship. You would get to see new things and appreciate life even more. But of course, it all starts with stepping out of your comfort zone and trying to discover what else is out there for you. Explore the world, live out a real life. Find ways to make yourself more busy but at the same time passionate about what you’re doing.

Recover Fom a Broken Heart (And Never Fall On It Again)

Recover Fom a Broken Heart (And Never Fall On It Again)

When you experience the heartbreak for the very first time, it’s okay to feel scared to take on a whole new level in life. There’s no problem with admitting that and being honest about how you feel. But you need to be sure that you will find no excuse of moving on with your life. Take new steps. Discover more of the world out there. You will see that there’s so much more than being stuck in one corner of your room for weeks.

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3 New Gardening Apps to Help You with Your Green Thumb This Spring

May, where it’s Spring for a majority of countries all over the world. The colorful season where flowers bloom and garden flourish. Spring definitely is probably the most favorite season for gardeners and garden enthusiasts. In these times gardening comes a little easier for beginners and even experts in gardening, all because of the advances in technology and the use of smartphones for guidance.

So here are 3 new gardening apps that can come across as very helpful in your gardening endeavors. Ready up your iPhones and some cash because the worthy apps don’t usually come for free, but these would really be worth it and you’ll have a beautiful blooming garden in no time with these.

Let’s go with Garden Pro

This is a gardening app that costs $4 and is particularly useful for experienced gardeners and an excellent learning resource for beginner gardeners. This app contains a wide array of plants species and tapping on a particular plant will show you important information like what soil it prefers and other plant needs. This is a useful app to help manage your garden as it also shows when a particular plant will bloom and its preferred light conditions.

Let's go gardening

Let’s go gardening

This app also has somewhat of a To Do list that will notify you whenever you need to care for your plants, like for example if a plant need some watering on this particular day, this app will handily remind you of that.

For the more experienced, Landscaper’s Companion

This is an android app that costs $5 and an additional $7 if you want to put in your own data, which can be availed by the in-app purchase. This app contains more details and information and is better organized, so it’s really rather ideal for the more professional gardeners. Plant information contains pictures, typical size, cultivation advice and a short description.

The plants in Landscaper’s Companion are also sorted in different classes like flowers, herbs, annuals, so on and so forth.

Starter-friendly Beginners Gardening Guide

This can be considered as a digital reference book for people who are just starting out with gardening. It’s text-based and it’s free, probably not as detailed as the professional paid gardening apps but still handy and abundant with important plant information and images. It starts by giving advice on good soil management and composting. It also has useful information about garden design and on growing flowers or vegetables.

Gardening Seminars and Workshops with a difference!

Gardening Seminars and Workshops with a difference!

It has a very basic and easy-to-understand design, but you will still be able to find useful information like looking for the right nutrients for your plants.

So with either of these apps in hand on your smartphone, you may be able to find yourself more at ease with your garden and having less gardening problems.

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